Tag Archives: rote memorization

Drill and kill? Drill and skill! Drill and thrill!

If you talk to exacting visual artists, if you talk to accomplished athletes, if you talk to professional musicians, if you talk to any executive responsible for selling products through advertising, or if you talk to anyone who has mastered any skill, you won’t hear the slogan:  “drill and kill.”  I only hear that blasphemy […]

Advertising and Memorization

Educators are quick to find fault with rote memorization. Companies with products to sell, however, will spend millions of dollars on rote memorization. Mindless repetition is the essence of advertising: a good image shown many times, a good slogan broadcast over and over again. It must work. That amount of money doesn’t often lie. Yet […]